In the context of an internal SharePoint solution I think that branding, in any more detail than basic colour and logo could be considered as a waste of investment.
I question whether an organisation can justify the investment required for awesome branding based upon the following questions:
- Does it help the organisation move towards its vision?
- What is the ROI of the branding work?
- Does the branding deliver clear and measurable business value?
- Does branding support and encourage user adoption?
Discuss….
Thanks Vlad, but being devil’s advocate why does a business tool have to look [overly] good.
We don’t brand SAP, or Excel or Word or (quite often) the Finance system, but people still use them because they:
(a) Have to
(b) It delivers value as is
(c) Looks don’t matter.
Also, I think logo and colour and general branding are only a very small part of ‘the company image’. Things that I think are more important are:
- Identity
- Culture
- Ways of Working
- Values
- Vision.
Much more important and powerful than a ‘detailed branding’ I think..
