In the context of an internal SharePoint solution I think that branding, in any more detail than basic colour and logo could be considered as a waste of investment.
I question whether an organisation can justify the investment required for awesome branding based upon the following questions:
- Does it help the organisation move towards its vision?
- What is the ROI of the branding work?
- Does the branding deliver clear and measurable business value?
- Does branding support and encourage user adoption?
Discuss….
I do tend to think branding in some orgs is completely over done! Some places change SharePoint so much that you can barely tell its SharePoint any more. We don’t brand the Windows desktop (change colours of buttons, fonts etc), so why are we doing it to SharePoint ? Answer – because it’s a “web site” where its tradition to attach the CSS within it.Â
I personally think we should keep it simple, stick a logo in there and only “maybe” a custom theme and that’s it!
