In the context of an internal SharePoint solution I think that branding, in any more detail than basic colour and logo could be considered as a waste of investment.
I question whether an organisation can justify the investment required for awesome branding based upon the following questions:
- Does it help the organisation move towards its vision?
- What is the ROI of the branding work?
- Does the branding deliver clear and measurable business value?
- Does branding support and encourage user adoption?
Discuss….
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Thanks Mark, interesting thoughts, whats the book called, sounds like something else I need to put on my ever increasing virtual bookshelf!
I think you hit the nail on the head that it is a case of diminishing returns, once you get past a base level of branding… An interesting thought about focusing detailed branding/UX effort in discreet places. I wonder if anyone has stats as to the sustainable increase or not in value in those areas?
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