In the context of an internal SharePoint solution I think that branding, in any more detail than basic colour and logo could be considered as a waste of investment.
I question whether an organisation can justify the investment required for awesome branding based upon the following questions:
- Does it help the organisation move towards its vision?
- What is the ROI of the branding work?
- Does the branding deliver clear and measurable business value?
- Does branding support and encourage user adoption?
Discuss….
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I think branding improves user adoptions and make end users forget they are using another product (SharePoint). It makes them thing they are using the intranet, that represents the company.Â
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