Would love to hear what people’s thoughts are regarding social & SharePoint. We posted a blog a couple weeks back that hit on this topic and we’ve had a good response to it: http://www.metalogix.com/Blog/Blog-Article/13-06-17/Is_The_Enterprise_Ready_for_Social.aspx
So, is the enterprise ready for social? Is SharePoint?
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My take on Enterprise Social Networking is that it depends on the type, business model, and size of the corporations or combination of all. For large size business-to-business enterprise, ESN might not be adopted globally due to its size and no-immediate-needs at present. Yet, social can still happen at projects/team-based to some degree. On another hand, small to medium size business-to-consumer company quickly recognize the needs for social-driven initiatives. The fact that marketing leaning toward social media for campaigns and CRM bring greater incentives for internal collaboration via similar ‘social’ platform. So, the complete answer is that ‘it depends’.
I agree with Tony’s first point. It really comes down to what the organization is looking for. In some companies it may be useful to see what the most recent corporate tweet says. For others, it may just be a distraction. Certainly, it seems like something that will be useful to the marketing department. Either way, it will be interesting to see how social media evolves in the next couple years as it becomes more and more a necessity for good marketing.
I’m not entirely convinced. Certainly the “shiny new thing” demand is there .. but I have yet to see value in the workplace .. at least at large, enterprise organiations. I think it will come, and business models are slowly arising – genxers and such want social — but I keep hearing stuff like – “I’m too busy to learn how to use this” and such.
I’d love to see more case studies ..
I would agree to your second point, that companies are on the verge. I wonder how Microsoft’s aggressive push for Yammer will affect that.
I’m still concerned that ‘social’ still carries a stigma of being un-productive in the workplace.
Loaded question… I think it really varies by organization and the needs of that organization. Â If the organization has the need & wants to put the effort behind embracing social, then the enterprise is ready and the tools are there.
In general, from my point of view, most enterprise organizations are just on the verge of being ready. Â They are teetering on the line of accepting and embracing social as something that IS business related. Â Thought leaders are moving forward while other enterprises are focused elsewhere and slower to adopt.
