SharePoint Search

Hi Everyone,

I recently setup a content search web part to display the most accessed sites.   Pretty easy, just set the scope to the site collection, return only sites, and in sorting set to Rank / Popularity.   Thing is the results are completely inaccurate.   The first site it shows hasn’t been accessed in months.   Meanwhile active engagements with 50 plus users hitting a site all day doesn’t even show up at all.

What I’ve already looked at.   Search Service, Crawl Sources, Crawl schedule, did a full crawl just in case, checked for any custom settings in CA and the site collection, notta.  

Anyone have an idea why this would be happening?  

Thanks!