Such a simple question! I was posed this question recently and I was at a temporary loss. Many of my clients are somewhat knowledgable when it comes to what SharePoint can do, functionality-wise, for their organization but how do you eloquently state the value of SharePoint without reiterating the benefits of the functionality? I thought this was an exellent question and I’m interested in how some of the experts in the SharePoint community may respond!
My over simplified response is as follows:
The VALUE to SharePoint is the positive difference it makes to the organisation in making progress to it’s strategic goals.
The corollary of that is that, if SharePoint is not making a measurable positive difference at the organisational level then it is not adding value.
I hope that makes some kind of sense?
